INSIGHT

What renters notice in the first 8 seconds

Before a renter reads a word, they've already decided whether your community feels like home.

Photography, pace, and clarity do the persuading. A property site that loads fast, shows real interiors, and puts availability up front earns the tour.

We looked at thousands of first sessions to understand what keeps renters scrolling — and what sends them back to search.

“The first eight seconds are the whole pitch. Everything after is confirmation.”